Web
The Super Power Project
Project Description
The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.
Partnership WAVAW, Haisla Nation
Full Page Magazine Ads
Project Description
For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.
Clients BCCDC, ImmunizeB, BC Cancer Agency, Inter Pares
Tags Educational Youth Web Strategy Social Media Photography Non-Profit Engagement Impact Production (Film) Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Toward The Heart
Project Description
In 2012, we created a custom-built website to showcase harm reduction best practices, and provide resources and support. We came up with Toward the Heart as the identity—a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care. After the program grew considerably and BC declared a public health emergency in response to the overdose crisis, we re-launched the website in 2017. We continue to help create content as well as assist in social media outreach and ongoing site improvements.
Client BC Harm Reduction Strategies And Services
Tags Web Strategy Non-Profit Digital Storytelling Graphic Design Marketing Campaign Health & Wellness Branding
Bevel Up Outreach (Film)
Project Description
Bevel Up, a film by Nettie Wild, follows the BCCDC outreach nurse team as they provide care for people in Vancouver's downtown eastside. The DVD includes extra materials that are useful in an educational context, and gives a human face to the idea of harm reduction. We worked on doing outreach on social media for the film, connecting it to communities interested in Harm Reduction.
Client BC Centre For DIsease Control, Outreach Nurse Team
LACE - Making Health Fashionable!
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
By My Name
Project Description
"By My Name" was the fourth video in the Star in Your Own Stories workshop series we did in collaboration with Chee Mamuk and First Nations communities, in this case the Nak'azdli band in Ft. St James, BC.
ImmunizeBC
Project Description
Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.
Client BC Centre For DIsease Control, ImmunizeBC
Tags Transmedia Video Web Strategy Social Media Report Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Safe Vibe
Project Description
Safe Vibe was a campaign launched by WAVAW during the 2010 Olympics in Vancouver to draw attention to the problem of predator sexual assaults in bars and night clubs. Using research about activating bystanders and a strategy to deflect victim blaming, we created catchy slogans empasizing our right to party safely: "Keep the vibe, fight the crime." The campaign included an outreach component where volunteers hit the streets at night to hand out materials and spread the word. We also produced a short video and campaign website.
The Corporation Film & Campaign
Project Description
The Corporation is Canada's top-grossing documentary of all time and winner of 26 international awards. We've done the branding for the film and campaign. We had a very successful crowdfunding campaign that raised money for the relaunch of the film for the 10th Anniversary which we are giving away to 1000 schools. The Corporation also partnered with Shadows of Liberty and Move to Amend to create a special mashup of our three films.
Educational Distributor Hello Cool World
Circles of Understanding
Project Description
Circles of Understanding is a program that educates the public about the history of residential schools in Canada. Over two years we did two photoshoots, the first with Elders and youth around the impact of residentials schools across the generations, and the second with celebrating resilience and the many accomplishments of indigenous people. These portrait photos and stories became content for a website and workshop and print materials. Excerpts pictured here are from the two brochures and, and 20 display banners.
Client & Partner Vancouver Aboriginal Community Policing Centre Society