65_RedRoses US home DVD Ships today!
NEWSFLASH: SALE ON OUR ONLINE STORE! USE promo code heart10 until July 15!
Tweet this: US #4Eva Fans, 10% off everything in our @65_RedRoses HCW store! Heart shirts, DVDs + more! http://bit.ly/IWxSVi Use the promo code: heart10
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Hi US fans who have been eagerly awaiting the DVD since the May 3 launch on OWN, Today’s the day! If you buy the DVD from us, it supports our #4Eva Campaign for organ donation and CF Awareness, and they will ship out right away. We also have lowered the prices on our #4Eva T-shirts.
Are you interested in helping us spread the love? We’re happy to discuss bulk orders for all our campaign materials so you can use them for fundraisers or to spread the world. Contact us if you are interested in being a #4Eva campaign ambassador! outreach@65RedRoses.com.
Read more about how our campaign was inspired by Eva herself and the design project she and Cyrus collaborated on. Love, love, love.
~ the outreach team <3
Love, Love, Love! It started with a heart…
Wear your support #4Eva and her campaign!
Eva Markvoort was a young woman who inspired millions with her love. Her story was captured on film in the documentary 65_RedRoses. At only 23, struggling with cystic fibrosis, Eva started blogging on LiveJournal as she waited on the list for a double lung transplant. After her transplant, Eva and then medical student and photographer Cyrus McEachern, collaborated on an image for a heart-themed photo contest his cardiology professor was hosting. These stunning images, born from Eva’s artwork (with herself as the canvas) and Cyrus’ photos, are the heart of our campaign.Through her story and her art, Eva’s campaign continues, #4Eva. (Which means forever in Twitterverse!)
This first photo series also inspired a further collaboration with BC Transplant commissioning the pair to do a “Live Life. Pass it On” photo series – Eva with her lungs, and other transplant recipients with the organs they had received painted on their bodies. This entire beautiful series of work can be viewed on their website. We also collaborated with BC Transplant to create their 2012 Live Life Pass It On PSA using footage from the film. Please share our campaign, #4Eva!
Now you can buy our Eva heart images as art cards in the USA & Canada! The cards are 5 x7 and printed on 100% post-consumer recycled paper. Photos of Eva by Cyrus McEachern. We’ve also use the heart motif for tee shirts and pendants. The home DVD (which is out now in Canada) the extra features include an interview with Cyrus along with filmmakers Nimisha Mukerji and Philip Lyall, talking about their friend Eva and the photo series. Proceeds from all DVD sales and campaign materials go to spreading the word about Eva’s campaign, including the FREE #4Eva organ donation app we will be launching in May to make it easy to register as an organ donor anywhere in North America, and to share the campaign via social media networks.
Cyrus on Photographing Eva
Cyrus McEachern, pictured here holding the photo of Eva that was part of the BC transplant Photoshoot, describes the project
- Cyrus with his illustrated photo of Eva.
I’ve been known to change hobbies and interests almost as frequently as my underwear, but photography’s been a favourite of mine for the past few years. I made the switch from point-and-shoots to an SLR about 3 years ago, took an intro to photoshop class at a community college, and have spent thousands of hours toying on photoshop since. In my first year of medical school, one of the cardiology professors hosted an annual heart-themed photo contest titled ‘Heartfelt images’.
One of my ideas was to do a portrait and overlay an x-ray of a heart over the chest. I had gotten to know Eva over some lunches at UBC and I knew she liked photography and modelling, so I asked her to be my model – she enthusiastically obliged. When she showed up to my place she realized she had her face-paints in her car, and we figured we could use them somehow. Without much of an idea of what we were doing (it was my first-ever portrait shoot), Eva painted a heart on her chest in the mirror with an image from google as her guide. I took hundreds of photos that afternoon, but the one with her arms over her head stood out to me like none other. I stayed up all night editing it, and came up with the image that has been featured in many newspapers, magazines, and of course Eva’s blog.
We were so happy with how it turned out that we did a series of images in the same style: organ transplant recipients with their new organs painted on their bodies (including Eva and her second pair of lungs). These images also turned out very well, and are going to be used in an ad campaign by BC Transplant, aimed at recruiting as many new organ donors as possible. This whole experience has given me hope that I can combine my love of photography and training as a physician to create a unique career in which I can make large-scale changes in health care issues through art. That is my dream 
peace and love,
~cy
