CAMPAIGN
About the Campaign
When Eva Markvoort agreed to open up her life through the documentary 65_RedRoses, the result was a powerful message of life, love, and hope. By doing so, she started a global campaign for organ donation and CF awareness.
While waiting for a second transplant on March 27, 2010, at the age of 25, Eva’s breath ran out. But her vision did not die. Canadian distributor Hello Cool World is working with the filmmakers and Eva’s family to spearhead a North American campaign, centred around the 65RedRoses.com site. The #4Eva Campaign for Organ Donation and CF Awareness is gaining momentum as non-profit partners and supporters get on board.
To date, the award-winning film has screened at numerous international festivals and been televised in a dozen countries. It was chosen for OWN Documentary Club in the US.