Health & Wellness
Generation Hep
Project Description
We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.
Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families
Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
Sisters Speak
Project Description
Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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Client Vancouver Aboriginal Community Policing Centre
Tags Educational Transmedia Video Youth Strategy Social Media Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design First Nations Illustration Health & Wellness Branding
Honouring Our Voice
Project Description
After doing a similar book about HIV last year for Chee Mamuk, Honouring our Journey, this new book focuses on the stories of those living with and affected by hepatiis C. Honouring our Voices uses photography and storytelling to impart important health information about how to test for and treat Hep C, wth moving stories about First Nations individuals and their experiences deadling with this disease.
Hello Cool World Chee Mamuk
TB Germ A Cunning World Traveller!
Project Description
TB Germ — A Cunning World Traveller was created in collaboration with the TB Services team at the BCCDC with support from the BC Lung Association. This project is in six languages, English, Mandarin, Punjabi, Vietnamese, Korean and Tagalog and launched on World TB Day 2015. Now in the process of being evaluated the animation can be viewed in all languages on the BCCDC website and our vimeo channel.
Hello Cool World TB Services, BCCDC & BC Lung Association
Love Intersections
Project Description
Love Intersections started as a blog project between several queer people of colour (QTIPOC) who were looking for an avenue to respond to the racism experienced from and within the queer community. As a group of cutiePOC activists, artists, and friends, we find reprieve in creative and meaningful ways to build solidarity across communities through the language of love and empathy.
Our passion for social justice ties together our multifaceted dimensions of identities ranging from feminist, sex positive, racialized, settler-colonial and queer experiences. Our work is situated on the unceded, occupied, ancestral and traditional lands of the Coast Salish peoples – with gratitude for the Musqueum, Squamish, Stó:lo and Tsleil-Waututh nations.
At the heart of our project, Love Intersections fundamentally operates from an anti-oppression framework – where we extend our lens to share stories of people living, breathing, surviving and dancing in the social margins. In order to promote visibility and intersectional representation on people navigating differences in race, class, gender, sexuality, dis/ability, age, spirit and spirituality, we invite you in to make artful social change with us through the radical act of storytelling.
We embrace our collective evolution – revolution – as flawed and complex human beings who fall and make mistakes. We can only hope to pick ourselves up, elevate one another, cultivate compassion, make more mistakes, and tell our stories.
Hello Cool World's David Ng is co-founder of this project.
David Ng Love Intersections
That's So Sexy - Gay Version
Project Description
We made two PSA's, a gay and a straight version, that contain full frontal condoms! (i.e. unwrapped). These were made by David Ng in partnership with Opt with funding from the Vancouver Foundation. We re-edited them during our 10th annivesary and Opt's 50th celebrations and aired them on CBC TV on Valentines day 2011.
Client & Partners Hello Cool World, Options for Sexual Health
Fish & Condom Card
Project Description
This one is a blast from the past! Still one of our favorites, this fish card was done for Deltassist Family Services in our very first year of business. We focus tested a group of young women (their target market) and this concept was born. We found the design was also popular with gay men!
Client Deltassist
Leading The Way
Project Description
Leading the Way are two booklets of portraits of First Nations Chiefs who and their messages about HIV.
Clien BCCDC Chee Mamuk
Honouring Our Journey
Project Description
Honouring our Journey is a book of stories of those living with or affected by HIV.
Client BCCDC Chee Mamuk
"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program