Eva and Cyrus’ art project leads to spike in donor registrations
I wanted to share the article about Eva and Cyrus’ art project that ran in the Vancouver Sun earlier this week. The transplant-inspired photo series that Eva and Cyrus created became the basis for the Live Life. Pass It On. campaign which, according to BC Transplant, lead to a spike in their weekly organ donor registration rate last month—from 173 to 454!
Cyrus with his illustrated photo of Eva.
Read the full article here.
The Live Life. Pass It On. #4Eva campaign kicked off in April with our PSA and ads by BC Transplant.
Stay tuned for news on how we plan to roll out a campaign across North America using the photos that Cyrus and Eva made together.
If you’d like to volunteer to be a part of the campaign, please email us at outreach@65RedRoses.com
~ Colette @colette77
