Author Archive
Eva inspired Nimisha Mukerji to make her new film Blood Relative.
Blood Relative premieres tonight at the Vancouver International Film Festival. Get your tickets now! Pictured here is Blood Relative Director Nimisha Mukerji.
In a great article in the Globe and Mail Nimisha talks about how Eva talked her into the film, and how after Eva passed away, working on this new project helped her heal. Excerpted from the Globe & Mail article:
“I was very resistant to this story,” Ms. Mukerji said recently, over a chai latte in Vancouver. “My friend mentioned it and I said no: This is everything I said I didn’t want to do. It’s about illness, potentially fatal illness, it’s about kids, it’s a Third World country, I’m so out of my element, I’ve never lived in India before.”
Facebook announces organ donation feature on timeline NOW IN CANADA
In May when we launched 65_RedRoses on OWN in the US, Facebook had just launched their organ donation timeline feature. We were thrilled, but sad that it wasn’t in effect for Canada. Now it is!!!
Find out how from this link.
- Click Life Event at the top of your timeline
- Select Health & Wellness
- Select Organ Donor
- Select your audience and click Save
If you are not officially registered as an organ donor, sign up with the appropriate registry.
Fans of Eva, we are also encouraging you to mention if our story and campaign inspired you. Please add #4Eva and a link back to this site or to our Facebook page in your ‘story’ section, and make it public! (more…)
65_RedRoses US home DVD Ships today!
NEWSFLASH: SALE ON OUR ONLINE STORE! USE promo code heart10 until July 15!
Tweet this: US #4Eva Fans, 10% off everything in our @65_RedRoses HCW store! Heart shirts, DVDs + more! http://bit.ly/IWxSVi Use the promo code: heart10
+++++
Hi US fans who have been eagerly awaiting the DVD since the May 3 launch on OWN, Today’s the day! If you buy the DVD from us, it supports our #4Eva Campaign for organ donation and CF Awareness, and they will ship out right away. We also have lowered the prices on our #4Eva T-shirts.
Are you interested in helping us spread the love? We’re happy to discuss bulk orders for all our campaign materials so you can use them for fundraisers or to spread the world. Contact us if you are interested in being a #4Eva campaign ambassador! outreach@65RedRoses.com.
Read more about how our campaign was inspired by Eva herself and the design project she and Cyrus collaborated on. Love, love, love.
~ the outreach team <3
Love, Love, Love! It started with a heart…
Wear your support #4Eva and her campaign!
Eva Markvoort was a young woman who inspired millions with her love. Her story was captured on film in the documentary 65_RedRoses. At only 23, struggling with cystic fibrosis, Eva started blogging on LiveJournal as she waited on the list for a double lung transplant. After her transplant, Eva and then medical student and photographer Cyrus McEachern, collaborated on an image for a heart-themed photo contest his cardiology professor was hosting. These stunning images, born from Eva’s artwork (with herself as the canvas) and Cyrus’ photos, are the heart of our campaign.Through her story and her art, Eva’s campaign continues, #4Eva. (Which means forever in Twitterverse!)
This first photo series also inspired a further collaboration with BC Transplant commissioning the pair to do a “Live Life. Pass it On” photo series – Eva with her lungs, and other transplant recipients with the organs they had received painted on their bodies. This entire beautiful series of work can be viewed on their website. We also collaborated with BC Transplant to create their 2012 Live Life Pass It On PSA using footage from the film. Please share our campaign, #4Eva!
Now you can buy our Eva heart images as art cards in the USA & Canada! The cards are 5 x7 and printed on 100% post-consumer recycled paper. Photos of Eva by Cyrus McEachern. We’ve also use the heart motif for tee shirts and pendants. The home DVD (which is out now in Canada) the extra features include an interview with Cyrus along with filmmakers Nimisha Mukerji and Philip Lyall, talking about their friend Eva and the photo series. Proceeds from all DVD sales and campaign materials go to spreading the word about Eva’s campaign, including the FREE #4Eva organ donation app we will be launching in May to make it easy to register as an organ donor anywhere in North America, and to share the campaign via social media networks.
Our OWN moment has arrived! Love Love Love! #4Eva
May 3rd was our biggest launch yet when 65_RedRoses premiered on OWN Documentary Club! We’ve are thrilled with the support so far on Facebook and Twitter not to mention the rave review of the film in the NY Times. Join us on Twitter and Facebook to talk about the film. Our grassroots team and the directors Nimisha Mukerji and Philip Lyall (featured in the photo with Eva) were online too!
Let’s keep tweeting Oprah Winfrey It’s not only a movie, it’s a movement! Show your love! Tweet this: @Oprah We loved the film on @OWNTV Support @65_RedRoses movement for Organ Donation & CF Awareness! http://www.65RedRoses.com Pls RT! <3 or:
So excited @OWNTV aired our Campaign PSA! @Oprah please support the #4Eva Movement! www.65RedRoses.com
Watch the love spread across North America with your support for our campaign! Register with our organ donation web app. By sharing that you are an organ donor in North America, you can actually watch the love grow on the map, with a tally of potential lives saved! (PS. our mobile version will be available on iPhone and Android soon! Stay tuned…) Wear your love with our #4Eva tee shirts and pendants, with the heart motif designed by Eva! T’s, pendants, art cards all available now! + DVD pre-sales (they ship on June 19). (more…)
Watch Director Nimisha Mukerji speaking online about the film and the campaign
Before Eva died, she collaborated with Cyrus McEachern to do a series of stunning photos which are part of her legacy and the campaign for Organ Donation and CF Awareness. You can see the photos that the filmmakers are using on this site. Eva and Cyrus also collaborated to do a series of photos for BC Transplant, that featured also other people who had received transplants. That campaign was rolled out last spring as the “Live Life. Pass it On. Campaign. (more…)
